Digital Marketing, the newest face of marketing in the 21st century that
businesses should already be adopting if they haven’t, to face the
ever-changing behaviours of consumers in such times of globalisation. Compared
to traditional forms of marketing like the use of advertising via old media
such as the radio, television or even print media, digital marketing has proven
to yield far more results and ROIs than these forsaken methods of marketing.
Although the realm of digital marketing can
be seen to be as extensive as the mysteries of the ocean and space, digital marketing in Singapore can be relatively easy
to maneuver. Confined to this small island, the type of marketing you see on
the digital space can be easily narrowed into a few aspects such as Content
Marketing, Social Media Marketing such as Facebook Marketing and Instagram
Marketing among other social media, influencer marketing and Google Marketing. Content marketing relies on blogs,
websites, or anything that relies on CONTENT. Social Media Marketing relies on
the use of Facebook Ads, Instagram Ads or any kind of tools offered by the social media
platform. Influencer Marketing relies on the use of Key Opinion Leaders or
influencers that have a high follower count on their social media to market
their products or services. Google Marketing relies on search engine optimisation (SEO) and search engine marketing (SEM), similar tools offered by Google themselves.
To fully utilise all the digital tools that
are given, you will need to consult technical and marketing experts to help
your business maximise its marketing ROI. Here is a list of digital marketing agencies in Singapore you can
consider before you embark on your next marketing campaign.
Etereo
Etereo is a digital marketing agency in Singapore that primarily focuses on content marketing and social media marketing. The team is made up of experienced consultants,
designers and copywriters that are competent in what they do. Certified management consultants are also experts in the field
of Branding which can help identify gaps within your business so that marketing
and branding can be utilised to the fullest. Designers are also capable of
other skills such as web design. Getting a web designer in Singapore just for a website may not
be cost-efficient. At Etereo, a complete package can be offered under their
Branding exercises. Subsequent offers from their Branding projects include Google marketing, Facebook marketing, and other digital marketing services.
Clickr Media
Clickr Media is one of the strategic
digital marketing agencies in Singapore that deals with online media planning,
web development, integration and management. It is laser-focused on specific
areas of Search Engine Marketing (SEM), Social Media Marketing (SMM) and
Advanced Web Analytics. They are proficient in working within the client’s
budget and therefore provide customised solutions. By adopting a perfect blend
of Pay-Per-Click (PPC) marketing and Search Engine Optimisation (SEO), they
deliver the desired results in terms of qualified visitors to their clients.
Hashmeta
One of the leading Digital Marketing
Agencies in Singapore. Hashmeta majorly develops and executes highly effective
online marketing campaigns. They strongly believe in the combination of
effective marketing along with good design. Rather, they think that to make a
business effective, a highly useful website/app is not enough. Rather it should
be backed by a catchy look. The company designs exemplary looks for the
websites and market it through various channels. Their mission is to make
digital marketing easy and effective for the clients and help them grow their
business by providing them with the most reliable digital marketing solutions.
MediaOne
MediaOne offers
services such as search engine optimisation (SEO), search engine marketing
(SEM), social media marketing (SMM) and online reputation management (ORM). By using the best marketing tools and practices, they build
extraordinary digital experience for clients. They believe that the best way to
generate the optimal results is by combining the digital and offline marketing
tools along with having an in-depth understanding of the needs and wants of the
clients. They are the forefront of ethical SEO and is
also known to help many companies in Singapore, SMEs and MNCs alike.
Activa Media
Activa Media,
recently listed on the Hong Kong Stock Exchange offers a multitude of online
services and strategic ad campaigns on common and well-known online platforms
like Bing, Facebook, Google and even Yahoo. They
serve over 900 active clients across 100 industry sectors; and over 76% of
these clients are their repeat clients. They are also
certified as Google’s Premier Partner.
Before you consult experts and consultants
in the field of digital marketing, be sure to know what you are looking for.
Different agencies have different specialisation and therefore picking the
right agency for your needs is of paramount importance.
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