Problems faced by F&B start-up



Choosing the right food supplier in Singapore is one of the common headaches faced by business owners of small F&B setup. For the inexperienced, the quantity to be ordered, pricing, quality & credit terms etc are issues that need to be solved for such F&B start-ups.

This is not even to mention the concept you had to curate way before the opening of your cafĂ© / eatery. Your Brand Story, Brand Values, Brand Experience etc are essential elements for your Brand to achieve sustainability in this competitive industry. You can find more of this at this Brand Agency www.etereomedia.com on the Branding services they provide.

Next, what are some of the pressing issues faced by newcomers of this industry when their retails are up and running? We’ve listed some of the common challenges faced by such start-ups;

  1. Cashflow issues due to small capital outlay
  2. Reliable suppliers
  3. Reputable suppliers
  4. Brand awareness, especially so for the first 6 months
  5. Marketing channels to be used for marketing
  6. Safety and quality of food supplies
  7. Meeting compliance & regulations by industry bodies
  8. Credit terms offered by suppliers
  9. Origin of food supplies

As we can observe, more than half of the concerns are of suppliers’ nature. Origin of food source is also one utmost crucial factor in selecting a food supplier. Understanding the above factors is crucial to help you in the long run as it directly affects your customers’ decisions whether to visit your eatery again. However, this is not something you have direct control on, unlike your brand experience such as good service, outlet’s ambience where you can curate and build on it.

Hence, getting the right suppliers should always be the first utmost priority if you believe that consumers in Singapore are placing Quality & Price as their utmost considerations when dining out.

Below are some recommendations from my business associates in this F&B industry where they had found the best deal! Singapore food distributor and wholesale food trading such as S.S.Kim, Oregano Trading, Lim Siang Huat are some of the more common names that pop up from the mentions. They are also known for being a cheese supplier Singapore, seafood supplier Singapore, ship provisions supply Singapore, spices supplier Singapore, wholesale meat Singapore, wholesale food supplier and of course as a local food distributor and local food supplier as well.


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