Consumer Behaviour Trends

Today, we look at the latest trends to have a better understanding of how consumers behave and act towards food selections and consumptions. These trends are important for food establishments to have a grasp on how they should position and market their products to the consumers out there in the market.

1. Healthier Alternatives

Consumers are trying to achieve a balanced diet by eating more healthily and exploring alternative health products. It was also reported that there has been an increase in vegan claims over the last 5 years. Bakery is one of the industries that can seek product innovation in this area. Across Asia Pacific, Australia is leading the way in this trend. Singapore and Thailand are the leading countries within Southeast Asia.

2. Brand Story

Consumers today are looking at the stories behind every product, telling about their origin, ingredients or inspiration. Although there will still be doubts when similar claims are being made by legitimately hand-crafted products along with mass-produced products, consumers are still buying into the stories that brands are telling them. Some of the Brand Story of the products are able to deliver a special and exclusive feeling to consumers.

3. Visual Eating

With the growing technology, consumers are now more active on social media and food is often the main focus of the posts. More and more consumers would like to share their experiences and the reason they choose to capture the picture of the food online. Innovation surrounding colours, shapes and including the element of playfulness in the product is suggested. At the same time, brands can also add to the health element into such innovation.

4. Changing Lifestyles

With the increase trend of consumers living in single-person households or eating meals alone, brands today need to provide appropriate-sized products and packaging, together with promotions to erode the social stigma of dining solo. With the growth of online services and internet penetration, businesses are now tapping on this platform to develop new e-commerce solutions, such as online ordering, for consumers. Consumers can now access to deals and niche food and drinks products via such platforms too.

Asian millennials are reportedly to have more spending power than any previous generations in times to come, it is estimated that their disposable income to be $6 trillion by 2020.

As such, food caters in Singapore have started to offer many different packages to cater to consumers taste. Now you can have the best catering tingkat menu being offered. Le Xin Catering is one that offers buffet delivery Singapore, high tea buffet catering, mini buffet delivery, mini buffet catering, tingkat delivery, tingkat catering, tingkat delivery to condo, tingkat dinner, tingkat lunch delivery to offices, offer tingkat trial for first-timers, and best of all they offer one of the cheapest tingkat in Singapore with tingkat Singapore no msg as a healthier choice.