There are plenty
of wholesale food supplier, wholesale food trading, local food distributor, local food supplier and even
ship provisions supply in a small city-state such as Singapore.
Being
conveniently located along major shipping routes for the world trade, this is
one small city that offers plenty of food varieties from all over the world.
However, for the population of just 6 million, food supplier Singapore
& food distributor Singapore in the small
city-state need to take note of current consumers’ behavioural trends and to be
of relevance in their food variety and food origins.
The following
consumer trends should be taken into considerations:
• Singaporeans
are leading hectic lifestyles and have no time to prepare their meals so they
would rather eat out.
• Western
influence has had households opt for foods common to the west, and are
gradually more receptive of these instead of the usual traditional food.
• Due
to high household incomes, Singaporeans are able to purchase food and beverages
to the basis of a want rather than a need.
Year-on-year
comparison:
All food &
beverage services industries registered higher sales on a year-on-year basis.
Sales of fast food outlets, food caterers and restaurants grew between 7.5% and
10.8% in January 2019 compared to January 2018. Other eating places, such as
cafes, grew by 1.8% during this period.
Month-on-month
comparison:
Seasonally
adjusted data for food caterers, restaurants and other eating places showed a decrease in sales of between 0.7% and 11.9% in January 2019 over the previous
month. In contrast, turnover of fast food outlets grew by 4.2% over the same
period.
Being in a small
local market, it is always a challenge to stay competitive in order to retain
existing clientele and to capture new market share. Here are some findings for
future strategy and marketing implementations;
- Value-added
services such as more diverse offerings of food products to required specifications
- More assurance was given on food safety and security issues
- Supply chain
strategy such as integration & traceability to be better communicated and documented
- Assurance on
secure/safe supply chain & food prices due to market volatility
- Assurance on
the high quality of food products
With the current
affluent population and the attraction of migrants from all over the world,
together with stable years of economic growth, the food industry is set for a positive outlook in the coming years.
Placing good
attention on constant changes in consumers’ consumption behavioural trends and
a diverse food product offering is one of the keys to staying ahead of
competitors. Established seafood supplier Singapore, spices supplier Singapore,
cheese supplier Singapore, and other types of food trading company in Singapore such as Oregano
Trading & SSKim will do well should they be constantly updated with the
latest food trends.
Emphasis has to
be placed on new food trends, new demands & expectations of consumers to
ensure market share is maintained and increased progressively.
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